Search Engine Marketing
What is Search Engine Marketing (SEM)?
“The use of online advertising on search engine results pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC).” Learn with Google
“Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings.” Wikipedia
Are you like millions of business owners around the world that still do not know what search engine marketing means? Check out my article ‘What is Search Engine Marketing” on the SEO Consulting Experts company blog to find out what Search Engine Marketing really means.
Every day hundreds of millions of people use search engines to find relevant information from websites on the internet, and SEO refers to the discipline of designing and developing your website to maximize your search engine rankings. Organic Search Engine Optimization applies to techniques used to acquire high rankings and natural placement in the unpaid search engine …
I’ve had success with the disavow tool and it is totally possible to recover from a Penguin algorithm update penalty. Google Penguin Algorithm Update Myth originally posted at Search Engine Watch. Written by Chuck Price, the Founder & President Measurable SEO.